A conceptual framework of brand experience for luxury brands

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Building a Comprehensive Conceptual Framework for Power Systems Resilience Metrics

Recently, the frequency and severity of natural and man-made disasters (extreme events), which have a high-impact low-frequency (HILF) property, are increased. These disasters can lead to extensive outages, damages, and costs in electric power systems. A power system must be built with “resilience” against disasters, which means its ability to withstand disasters efficiently while ensuring the ...

A Conceptual Framework for Smart Hospital towards Industry 4.0

Background: The fourth industrial revolution consists of combining network devices with cloud computing methods and analyzing large data and artificial intelligence, which makes it possible to call such an infrastructure smart. In a Smart Hospital, all things and devices are designed to be connected and integrated, thus achieving better patient care, increasing efficiency and reducing time wast...

Luxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers

The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...